Berlin’s Young Gallery Heidi Moves to London, Debuts at Frieze Focus

Heidi, a young gallery formerly located in Berlin, has recently moved its operations to London. The gallery’s director, Pauline Seguin, explained that the decision was influenced by both challenges in Berlin and opportunities in London. Seguin considered Paris as a possible new location but ultimately chose London, citing the city’s greater openness to experimental and subcultural contemporary art compared to Paris, which she described as more conservative.

Heidi’s London debut is taking place at Frieze London, where the gallery is participating in the Focus section with a solo presentation by painter Benjamin Lallier. This participation highlights Heidi’s intention to engage with London’s contemporary art scene, which has shown resilience despite concerns following Brexit.

The gallery’s second show in London will feature new video works by the artist Strafer. Seguin noted that adapting to the new space, with its various divisions, presents challenges, but she also sees this as an exciting aspect of the move.

Heidi’s arrival is seen as contributing to a positive atmosphere among London’s emerging galleries, which have continued to thrive despite uncertainties in the broader art market. The gallery’s move reflects a strategic alignment with London’s cultural environment, which is known for supporting diverse and innovative artistic practices.

The new exhibition featuring Brook Hsu opened on 24 September and will run until 7 November, marking Heidi’s first major project in its new London location. This launch demonstrates the gallery’s commitment to establishing itself within the city’s art community.